Invisible force

http://www.emigre.com/Editorial.php?sect=1&id=25

Jelly Helm makes many food points in his article. Advertising drives consumption and overadvertising drives overconsumption. Five of the richest countries in the world account for nearly 90% of the worlds consumption. Advertising is ranked 43 out of 45 proffessions based on ethics yet we have so much control and impact on the world and it's resources. Helm says enough! It's time for us to change the way we impact the world around us.
Deborah Morrison has written on the same issue as wel, but as it pertains to teaching.
Her article on social responsibility was intriguing. Where Helm is writing about change in the industry, Deborah encourages change from the start. When I was taking my AP art test in high school, I took a Macintosh computer and made it into a sculpture. I put antenae on top with a light bulb and painted a porn site on the screen. This offended my teacher beyond belief, but I was in school to learn these things. Had she allowed me to turn something like that in, I would be in a world of trouble now.

The point is that by teaching advertising students social responsibility is not only important, but critical for a revolution in the industry.