Friday, May 2, 2008

Book Review




The World Is Flat
by Thomas Friedman


Since last semester I have been hearing about this book that is a must read for anyone studying advertising, and really, everyone else.
The book is about the flattening of the world. How outsourcing, insourcing, immigration, and education is allowing countries which used to be lower on the economic scale to start competing for our jobs here in America.
After the dot-com burst we were left with a powerful infrastructure that wires the entire world with fiber optic cable. Now, those 75,000 really smart kids that graduate from the 11 extremely hard to get into schools in India don't have to come over here. They can have my job from wherever they are.
Thomas Friedman discusses these 10 forces which flattened the world, and he continues with solid advice on how to make it through this shaky era.
The World Is Flat is a well written book and is easy to read and get into.

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